The Tour of the Alps is the Event created by Pirelli to present its new winter tyre: Winter Snowcontrol Serie II.

Tour of the Alps is a journey “on the product”, a journey through the alps, on cars equipped with the Snowcontrol Serie II. Moreover, it will be a meeting occasion conceived for international guests and press – both a real and a virtual trip. It will be the first time that everyone will be able to follow a Pirelli product launch through the web!

When are we starting this adventure? On the 13th of October, one group will leave from Munich with destination Milan and another one from Milan with destination Munich, and they will both travel through small roads and mountain passes of the Alps.
The meeting point of the two groups will be the Stelvio Pass, the highest pass in Italy, on 2.757 m.
Three days full of emotions and activities…the Pirelli Team is working on the organization of a travelling adventure with a unique agenda, that you will discover post after post!
Have a nice journey!